31 Oct 2017

"Clarence Claus" Is Coming To Town - Black Santa Wrapping Paper Now Available In Canada

Toronto, Canada: Nothing says Merry Christmas like the gift of giving; and this Christmas, Clarence Claus™ has arrived in Canada to give the gift of representation and self-love.

Clarence Claus™ is wrapping paper that features a jolly old man with a chocolate complexion, a white beard and red suit allowing families of color to have a product that represents their culture and lifestyle under the tree for the holiday season. The wrapping paper is 27’’ x 60’’and is available in two designs. Additional items available include t-shirts, buttons, mugs and more adorned with Clarence Claus™. This is the first time that Clarence Claus™ will be available for purchase in Canada for the holiday season.

Launched by husband and wife team – Jackie and Shaun Rodgers – Clarence Claus™ is the first product from Greentop Gifts, a wrapping paper and gift company for people of color. In their quest to find wrapping paper with a black Santa on it to wrap their one-year-old son Elijah's gifts, they created Greentop Gifts in 2016.

KIDS SWAG – a Canadian online retailer –  was ecstatic to discover the brand last year and was determined to bring it to Canada in 2017. Now through a partnership with Greentop Gifts, KIDS SWAG is the exclusive retailer of Clarence Claus™ gift wrapping paper in Canada. The wrapping paper retails for $8CDN per roll.

Founder, Kim West of KIDS SWAG is a wife and mother of two girls. Inspired by their zest for life Kim created KIDS SWAG with a mission to make representation the norm. She states “it’s not just about wrapping paper with a black image it’s about the impact these items have on a child’s sense of self-worth."

The premise around KIDS SWAG and all of the products they carry is simple – Representation. Children want to be like the images they see on television, online or in books and unfortunately those images tend to represent a singular view of beauty and accomplishment that are subtly stating to children of color that they do not measure up or worse, they don't belong.

Now through Clarence Claus™ and the wide assortment of children products in her store - including top seller Nia Ballerina, a black ballerina jewelry box - parents have the chance to delight their children twice – once through extra special gift-wrapping paper and the second through the diverse and inclusive gifts provided by KIDS SWAG.

About KIDS SWAG: KIDS SWAG is a Canadian online retailer of lifestyle products inspired by black kids. They exist to make it easy for parents to purchase products with positive black images.

Visit www.kidsswag.ca for more details.

Read 1408 times Last modified on Wednesday, 01 November 2017 20:30
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